SEO, acronym for Search Engine Optimization, is the process where you optimize your blog’s content by improving your blog’s overall quality, to rank your site up in the search results so that a blog can be easily found in search engine result pages.
SEO has become a crucial component of blogs. A good quality, SEO friendly and well optimized blog always show up higher in the top first pages of Google search when searching the relevant keyword/query in search engines.
Listing your blog in the search engines and using keywords throughout your blog in the right way will help you generate good amount of traffic from the search engines.
If you aren’t writing a blog for business you are most likely not following SEO strategies. But for a business blog, if you want to grow, build your blog further into business, get ranked and attract more readers to your site then you need to apply SEO to your blogspot blog.
An SEO friendly blog has the potential to bring you the targeted traffic you need.
In this article we will show you how to do seo for blogspot.
Also read : How-to-start-a-blog-for-free
9 SEO Tips for Blogspot Blog
1. Proper Keyword research
First and foremost thing for any blog is to perform keyword research, search and use relevant keywords as to what your blog post is about.
Properly add them within your content, don’t try to stuff your blog post with keywords you searched everywhere in the article, to make it look natural and not fake and spammy.
By adding the proper keywords Google will know what your blog is about and will rank your site up higher, showing in top search result pages.
Choose keywords that have a good search volume but also low competition so you can gain more readers to your web page.
2. Use long tail keywords
Using long phrase keywords specific to your blog article, that people are searching, gives you more traffic and increases your chances to rank in that search and it has a low competition.
Answer the Public is a very useful and insightful tool that provides you with suggestions of searches from Google and Bing search engines.
Use Answer the Public website for getting insights about what people are specifically searching, then select a highly relatable keyword and use that in your blog post.
Also Read: 15 Tips For Content Writing for Blogs
3. Keyword Placement
You should know where to place your keywords. Keywords can be used in title, description and subheading of the blog. Keep the length of the title upto 60 characters.
Add keywords that explain what the page is about. The more short and readable the title is the more people will want to click and read your blog as the short ones don’t get cut off.
The description should be short and easily summarized to be understood and easily identified by search engines and readers.
To add the description, click on search preferences in settings then meta tags to enable it as it is disabled by default and simply click save changes after writing.
Don’t blindly copy-paste the keywords, write something that makes sense, making people click on your blog. It will increase your blog’s click-through rate and gain the traffic.
4. Use Headers
Use headers so that the search engines can easily figure out what your post is about. Include H1, H2, H3 and more.
To add header, click one of your posts to edit, then highlight the text that you want to convert into header. Click paragraph in the menu and select the desired type of heading.
5. Optimize the URL
Changing your blog’s URL will prove a big help in your blog’s SEO as your posts will be more readable by search engines and searchers, they will understand better what they are actually about.
To rewrite your blog’s default permalink, click Permalink under Post settings, then select Custom Permalink and change it to a URL you wish to use to make it short and SEO friendly.
Finally, click save or publish. You can only edit it before publishing the post.
Your blog’s permalink tells what your content is about so it is important to optimize it.
Adding extra keywords just for getting ranked will end up having negative effects on SEO rather than helping your blog and moreover being penalised by Google for over using it, so keeping that in mind remember to add keywords naturally to all these locations mentioned above that doesn’t gain much attention of the readers but only where it is necessary and looks more fitting to avoid looking spammy in your blog.
6. User-friendly blog
Make your blog user friendly, it should be easier to navigate for the reader when they click through and shouldn’t look complicated.
Also Read: How to Create HTML Sitemap Page for Blogger
Add categories and categorize different topics by using labels in blogspot. But remember to not add many labels to your post as again it can make it look complicated and confusing. Make it simple by using the main headings.
For adding a label in your blogspot blog’s posts, click on the post settings in one of your blogs then click on add label option, after adding click done and it will be saved!
7. Optimizing your Images
Use related images to your blog and optimize them with keywords. Optimizing not only text but images is also a important way to insert keywords related to your blog that will help you in SEO.
This will make your images searchable and accessible to anyone who will search the keyword showing in search engines helping you to reach more audience.
Search and add keywords in the image’s alternative text, caption text and the image file name.
To edit the images with keywords, select an image in your blog, then click on edit, a text box will be shown up with two sections, first in the alt text add a long description and in the title the description must be kept short and nice.
After writing, click update as your changes will be saved.
8. Update outdated content
Update your blog posts which becomes more important as you keep adding more content, writing many articles, so chances are that you are forgetting to update them as the information becomes old and probably became irrelevant to the new information and outdated, so go back to them and update them with current information to ensure that they don’t become useless with time.
9. Improve loading speed
Remember to check your page loading speed.
No one likes to wait over a webpage so please make sure that your page loads much faster. You can compress your images so that they can load up quickly taking a lot less time than non-compressed images.
Improving your blog’s quality is in your hand. A good quality blog will surely attract many readers and people will also want to share your posts. We hope that our blog helped you.
If you still have any query regarding your blog feel free to comment down below.